Sunday, 17 June 2018

5 Keys to Designing the Perfect Ice Cream Container for Your Brand

From strengthening your brand to encouraging repeat purchases, a great ice cream container can do wonders for your business.

However, like every aspect of packaging creation, designing the ideal ice cream container isn’t always an easy process. From color to typefaces, graphics and other design elements, a range of different factors go into differentiating a great container from an ineffective one.

Below, we’ve listed five key elements to keep in mind when designing ice cream containers for your business, all of which contribute to creating an appealing, effective and marketable brand for your ice cream.

Choose Your Packaging Color or Pattern Strategically

The color you choose for your ice cream container can have a huge impact on how customers perceive your product, making it important that you choose something that accurately matches your brand image.

There are several ways to go about choosing the right color for your ice cream packaging. The first is to keep it consistent, with one color for every flavor of ice cream you sell. Done right, this can create a cohesive, consistent image that sets your brand apart.

The second strategy is to match your packaging color to the flavor of the ice cream you have for sale -- brown for chocolate, pink for strawberry, and so on. This tactic can help you differentiate each product, giving more character to each flavor of ice cream.

A third option is to choose a pattern instead of a solid color, giving your ice cream packaging a visual identifier that sets it apart from other brands on store shelves.

The final option is to keep it simple and opt for an inexpensive cream, tan or light blue color for every package. This option is ideal for mid-priced or affordable ice cream, as using the same or similar packaging for every flavor can help to reduce your per-unit manufacturing costs.

Ultimately, the best approach depends on the needs of your business and the demands of your brand. If your brand image incorporates a certain color, use it on its own. Otherwise, choosing a mix of colors can be a great way to set your packaged ice cream apart from the competition.

Pick a Typeface That Matches Your Brand Image

Just like colors and patterns matter for setting your ice cream brand apart from competitors, the typefaces (or fonts) that you use for your ice cream packaging can have a huge impact on how it’s perceived by your customers.

Aiming for a sleek, modern look? Choose a clean, sans-serif typeface that sets your ice cream packaging apart from your more conservative, traditional competitors.

Going for a homemade, small business feel? Opt for a more artistic, handwritten font that best matches the small business feel you’re aiming for. Marketing an old-fashioned, traditional ice cream? Stick with an equally old-fashioned, classic typeface.

While your choice of font might seem like a minor design feature, it can have a huge impact on how customers perceive your ice cream. As such, it’s important to put serious thought into the typeface (or typefaces) you use for your product’s name, tagline, and other packaging text.

Focus on Visibility, Especially From Passersby

The goal of your ice cream container isn’t just to hold your ice cream and let customers know what’s inside -- it’s also to serve as an advertisement for shoppers passing by your ice cream while they wander around the supermarket or grocery store.

In short, the same rules of visibility that apply to flyers, brochures, billboards and other forms of visual advertising also apply to your ice cream container, albeit on a smaller scale.

This means that powerful typefaces, high-contrast color schemes and other design elements that attract attention can be valuable marketing tools, especially if store shelves are your key distribution platform for your ice cream.

When you’re designing your ice cream containers, focus not just on readability from a relatively close distance, but also on visibility from afar. After all, many of your most valuable sales could come from passersby who spot your ice cream’s packaging on a store shelf.

Keep it Consistent With Your Existing Branding

Do you already have an established brand for your ice cream business? If so, there’s no reason to reinvent the wheel when it comes to the branding for your pre-packaged ice creams and other takeout products.

When you’re designing your ice cream containers, keep the key visual elements of your brand in mind. Do you have a specific typeface that features heavily in your business? If so, make it front and center on your ice cream packaging? Got an established color scheme? If so, use it.

While it can be tempting to make your packaged ice cream stand out as much as possible from the rest of your business, sticking with a consistent image can strengthen your brand and help you to attract your existing customers.

After all, when they pass by your ice cream in the supermarket or grocery store, they’ll already have a history of experiences with which they can associate it, helping you to earn on-the-spot sales from your existing customers.

When in Doubt, Keep it Simple

Finally, it’s important to keep your ice cream container’s design as simple as possible. Instead of including every detail about your product, focus on reducing your packaging design down to the core essentials that make your product unique and appealing.

For a pre-packaged ice cream, this could be the brand name, the flavor and the specific factors that make your product unique -- an all-natural ingredient profile, a particular health benefit, or a unique taste that’s unmatched by your competitors.

In short, it’s best to focus on the two to three elements that make your ice cream unique, rather than including an overly long product description or tagline and risking alienating customers via information overload.

Instead, put extra information -- from nutritional data to ingredients, manufacturing locations, and minor benefits -- on the back of your ice cream containers. This lets more discerning customers find them without distracting from the core message on the front of your packaging.

Order Customer Ice Cream Containers for Your Brand

Do you need eye-catching, effective ice cream containers for your brand? We offer custom ice cream containers in a range of sizes, from small containers suitable for single servings to large ice cream containers that are ideal for supermarkets and other large stores.

View our entire range of ice cream containers online or contact us now to talk to a member of our team about customization and design options.

Tuesday, 27 March 2018

Hot Paper Cups: Insulation Factors

When buying or conceptualizing hot paper cups for your business, it is important to think about insulation, environment and consumer safety. To most business owners, what matters most in business is durability and profitability. Meaningless cost for cups and of course customer satisfaction. However, with cost and durability in mind, would you prefer insulated or non-insulated hot paper cups? Here is a look at what both of them have to offer.

Insulated cups

These are designed by having an air pocket between two layers of paper or plastic to ensure that the temperature of the cups’ content does not get to the outer layer. In its natural form, a paper is not the best insulator so it allows heat to pass right through. To ensure this doesn’t happen, manufacturers found a way to make double-walled hot paper cups with a poly-lined interior to prevent the cup from becoming soggy and or from leaking.

Advantages of insulated hot paper cups

  •   Insulated cups do not allow heat to pass through so the customer will not burn their hands.
  •   These cups eliminate the need for using sleeves and double-cups as insulation saves on cost.
  •   Insulated hot paper cups keep hot liquids warm for longer and cold beverages colder because the heat is not penetrating through the double layers.
  •   The cups are extra strong and durable which is good for taking hot drinks on the go.
  •   Using an insulated cup is safer as accidents such as sleeve falling off, cup slipping out of your hand or dropping a hot cup of coffee on your lap are avoided.
  •   The cup provides a comfortable, sturdy and non-slip feel so you can use it even when the car is moving.
  •   You can print and brand the cup’s exterior without worry because the ink won’t reach the content thanks to the air pocket.

Non-insulated cups

Most coffee shops and restaurants use non-insulated coffee cups because they are cheaper to buy. Unfortunately, the lack of insulation means that the cup will get hot when you pour hot coffee or tea and the customer won’t be able to hold it. To solve that problem, these business owners use coffee cup sleeves or put two cups together to provide some form of insulation so the customers don’t burn their hands. In actual sense, buying sleeves or using two cups per drink costs just as much as buying an insulated cup.

While the advantage of a non-insulated paper cup is that they are less expensive, there are some other things to consider. These include:

  •   The single layer of paper is extremely light yet strong enough for taking drinks on the go.
  •   Non-insulated cups are very smooth and slippery so they can slip out of your hand and burn you with coffee even if you are using a sleeve to protect your hand.
  •   When printing or branding cups, it’s recommended that the cup’s got a clear heat-safe inner clear coat on the inside so the paint or any ink does not seep through.  The easy way to brand such a cup is to print the sleeves separately and leave the cup as it is.
  •   Using a sleeve or double-cup can make the cup not fit in a cars coffee holder forcing you to hold your cup throughout the use of it.

Insulated or non-insulated? With this information, one will be able to make an informed decision on which type of hot paper cups to buy for their establishment. It is also important to consider your target clients and their preferences.

Using a non-insulated cup for your business or event is more practical and what most big names use in the beverage industry.  It is cost effective, requires the use of a sleeve (which is also good for a business to avoid the chance of customers saying the cup is too hot).  They can be printed on very easily and most of them are heat-safe throughout for printing on the external side.

Ask a sales representative today for any questions you may have about which hot paper cup is right for your business.  Call us today and we are glad to be of assistance at 1-888-982-1628.

Wednesday, 21 March 2018

5 Advantages of Hot Paper Cup Sleeves

‘Nobody like lukewarm coffee;’ this is a popular saying among coffee lovers. No wonder they would rather make a quote every morning for the barista to pour them a hot cup of coffee. Today’s coffee drinker can have theirs on the go thanks to hot paper cups that have sleeves.

History of hot paper cup sleeves

This simple solution, to burning your hands in the morning, was invented by a simple coffee lover in 1991. One morning, Jay Sorensen’s coffee cup burned his fingers and he ended up spilling the hot drink on his lap. After getting over the pain and the frustration, Sorensen figured out how to have coffee on the go without the pain. That is how hot paper cups sleeves were ‘born.’

5 Advantages of using hot paper cup sleeves

  1.   The obvious benefit of using the sleeve when drinking your hot beverage is it protects your fingers from getting burnt. They actually do prevent even bigger accidents like third-degree burns because if you don’t burn your fingers you can’t release a hot cup of coffee on yourself.
  2.   Thermal insulation for times when the content in a cup is cold, the sleeves protect the content from the warmth of your hands. People are usually very warm and that can melt a frozen yogurt or ice cream pretty fast. With sleeves, your body warmth won’t reach the cold ice cream and it can stay cold and solid for long.
  3. Prevents hand slips as hot paper cups are made of a very smooth material and if your hands are sweaty or oily, you may lose your grip on the cup. Using a sleeve adds some texture to the cup so it’s easy to hold and prevents a slip.
  4. Save on costs, as before sleeves became widely known, coffee houses and restaurants used double-cups. This is using two or more nested cups to serve the same purpose as sleeves. A double-wall cup is more expensive than using a sleeve so you will save plenty of cash.
  5. Branding and marketing over the years in coffee shops, diners and restaurants have started using their packages to advertise their brand along with the products. While some brand the paper cup itself, it seems to be much more effective to just brand the sleeves because of their material and ease of printing. You can put the name of your brand out there using a very affordable method of advertising and brand your coffee cup sleeves. In fact, some companies charge extra for coffee just because of the brand name and people flock there just to get that coffee.

Hot Paper Cup Advertising

Unlike billboards, TV ads and even magazines, branding your hot paper cups have proven to be the most cost-effective advertising strategy in the world. A study done in two universities found that as the person sips their coffee, enjoying the warm and delicious sensation, they are also looking at the branding. With time, unknown to them, the images, wording and everything in the branding stick to their mind and they associate the warm delicious feeling with that brand of coffee.

Why use sleeves for branding and not the cup itself?

There are many reasons why you should use the coffee cup sleeve for branding instead of the cup. These include:

  1. Leaving the cup blank - If your coffee cup is fully printed with images and words, there will not be space left to write customer names and order type. Drive through orders, especially, require the client’s names to be written on the cup so it’s better to print the sleeve and leave the cup blank for other purposes.
  2. Endless options - Unlike hot paper cups where you are limited as far as printing is concerned, with sleeves you can go all out as far as your imagination can hold you. Some sleeves even get 3D printing and make the cup look like it has coffee spilling out. Sleeves are versatile and easy to print and manipulate the way you want.
  3. Cost-effectiveness - It is obviously less expensive to order plain paper cups and then brand the sleeves separately.

If you are a growing brand that sells coffee and other dessert items, you can diversify your hot paper cups branding using sleeves because it is cost-effective, and the options are endless.

Tuesday, 13 March 2018

Hot Paper Cups: To Sleeve or Not

Disposable paper cups have become a necessity in the beverages industry, hotels, and cafes, schools, as well as in the catering and manufacturing businesses. They are commonly used because they are quite affordable and easy to dispose of.  This makes them more convenient in comparison to other types of cups. Hot paper cups are available in a variety of colors, sizes, styles, materials, as well as designs. Different businesses choose various types of hot paper cups depending on their usage and other business needs.

There are paper cups that come with a sleeve while others do not have the sleeve, and yet some are designed with lids and others without. Hot paper cups are ideal for use in businesses that deal with hot drinks such as coffee. However, considering the fact that some of these drinks can be quite hot, you need to protect your clients' hands, which explains the emergence of hot paper cups with the sleeve.

When does it become necessary to get the cups with sleeves or those without? Here is a comprehensive guide to the two choices.

What is hot paper cup sleeve?

This is a form of insulation that is bought separate from the cup and is slid into the cup. Its main purpose is to protect the user from hot temperatures while drinking hot liquids. They are designed in such a manner that they fit exactly on the paper cup to give the insulation required. Paper cup sleeves are manufactured from textured paperboard and are ideal for businesses dealing in hot drinks in that they do not have to use two or more paper cups while serving one individual.

Hot paper cups: Sleeve or no sleeve?

The material that makes the sleeve is a poor conductor of heat. With the sleeves, your customers can take the drink without having to wait for its temperatures to go down to avoid burning their hands. In addition, you avoid wasting an extra cup on each customer you serve especially if the only option to cushion one’s hands from the hot drink is through double cupping.

The other benefit of sleeves on hot paper cups is that it acts as an advertising medium. Branding is an important aspect of any business and with the sleeves, you can slot in any design, character, style, logo, or any other information to help market your products. Cup sleeves are ideal for building your brand or even celebrating in style. Whether your business is a school, a consultancy firm, or a coffee house, using branded sleeves on your hot cups can be a great way to market yourself to your target audience.

Customized sleeves on hot paper cups do not just work in the corporate setting. You could be hosting guests and choose to leave them with a personal message on each sleeve of their paper cups. And with the message right on the palm of their hands, literally, you can be sure your message will not miss its mark.

There are cases when you may prefer hot paper cups without sleeves. However, such a case is only depended on the condition of the contents that you will have in the sleeves. Additionally, where the cost of getting a sleeve is higher than the cost of one extra cup, you would not have to go all the way to acquire an expensive sleeve if the disadvantages of having one outweigh its advantages.

Considerations when getting sleeves for your cups

There are numerous companies specializing in the manufacture and sale of sleeves for use alongside hot paper cups. Such a variety gives you great options but at the same time can be a challenge choosing the manufacturer that offers you the best sleeves. As such, you need to research widely to find reputable companies that offer high-quality sleeves.

Ultimately, the choice of the type of hot paper cups you get for your business will depend largely on your business needs and the convenience you need. Hot paper cups with sleeves can be of great help in keeping your client’s hands well insulated. You can also brand them and use them as an affecting advertising tool to market your product.

Tuesday, 6 March 2018

5 Tips for Ordering Hot Paper Cups

Over time, evolution has caught up with hot paper cups with its use changing significantly in the today’s fast-paced environment. Unlike in the past, these cups are no longer only used for drinking water. They are now widely used in drinking cold and hot beverages especially take away drinks. If you are in the distribution business, food retailer, event planner, or your company motivates its employees with free drinks and meals, hot paper cups are something that you cannot avoid.

These paper cups come with different features such that choosing the best option that aligns with your needs can be challenging. So, before you order hot paper cups for your wholesale consider the following tips.

1. Size of the cups

Disposable paper hot cups are available in different sizes including small, medium, and large size. The size that you order will depend on your specific needs, taste, and preference. In addition, the occasion that you have can also dictate the size of the cups that you will need to order.

If you are in the business of hotels, cafes, institutions, catering businesses, manufacturers of beverages, it is important to have a variety of these cups in different sizes. This is because these cups are widely used for different occasions. For example, some people might need the paper cups for birthday parties, for coffee, or just for use in the home or office. You may find that the cup size that works for a birthday party is not ideal for use in a coffee shop. To ensure the size of the hot paper cups that you order is determined correctly by your business needs.

2. Match the shape with your drinking needs

The shape of the paper hot cup is yet another important factor of consideration when ordering them for your business. Different businesses have diverse drinking needs that dictate the shape of the ideal cups. Are you clear in regard to the specific use of the cups? Cone-shaped paper cups are ideal purely for a fast drink of water. If you plan to use the cups for beverages, then you can settle for the regular shape of the paper cups.

3. Do you need a cup with a lid?

Hot paper cups are available in two types; those with a lid, and those without. The decision on whether to buy a paper cup with a lid or without a lid is paramount. The primary use of the paper cups will inform this decision. For example, hot drinks such as brewed coffee are better kept in hot paper cups with lids for the prevention of accidental spills. If you need cups purely for drinking water, you will not have to buy the ones with lids.

4. Quality of the material

Though all these hot paper cups are made from paper, the quality of the material differs from one company to the other. Take the time to research the different manufacturers of the cups to evaluate whether their material meets the necessary standards according to ODM and OEM requirements. Always remember that these cups will hold beverages that are to be ingested by human beings.

5. Your budget

Budgeting is an important factor to consider before placing any order. You do not want a situation where you order for a certain number of cups when your budget is low. Ensure that you have clear information on the terms of purchase from the supplier and have the right amount of money ready. However, make sure that you have a budget for emergencies that might arise.

Hot paper cups are common in hotels, cafes, schools, company break rooms, catering businesses, manufacturers of beverages, homes and in the offices. With the diversity in the features of these types of cups, you do not want to overlook any of the aforementioned factors lest you order for cups that you will not use and risk wasting your resources.

Tuesday, 27 February 2018

Hot Paper Cups vs. Ceramics Mugs

Both coffee and tea are favorite beverages consumed extensively in many places worldwide. Pass by any restaurant, and you will see crowds enjoying the drinks either in pairs or fours. There are those that love it in a ceramic mug and others that prefer hot paper cups. The containers have a double layer of insulation to protect your fingers from the hot tea or coffee. This wall also keeps the drink warm for a long time while also providing you with a comfortable grip on the cup. What gives paper cups an edge over ceramic mugs?

No harmful effect on the environment

Paper decomposes and does not degrade the environment. With environmental watchdogs piling pressure on governments to act on global warming, using eco-friendly packaging material resonates with good practices. On its part, a ceramic if it breaks and falls out of use, will end up in a landfill where it can stay intact for decades. If disposed of in recyclable material bins, wasted hot paper cups will most certainly turn into a new cup or another product.

They provide a convenient way to drink

Drinking from a disposable paper hot cup affords you the comfort of carrying away the beverage. You can drink while shopping, seated on a bench in the park or when driving. The container is lightweight allowing you to carry it wherever you wish. If you have other luggage with you, a takeaway cup will not hinder you from moving the luggage. Conversely, ceramics require that you enjoy the coffee but leave the container behind. Restaurant staff will clean and have it ready for the next customer.

You get an advertising platform

Advertising on paper cups has benefits for companies both large and small. All you should do is discuss the terms with a coffee outlet owner. They then allow you to promote your products or services by printing ads on disposable coffee cups. Besides, you can get your business message across to a broad audience since hot paper cups are easy to carry. On the other hand, branding a paper cup is not as costly as having the same graphics done on ceramic mugs.

Weight and non-spillage

Hot paper cups are incredibly light, and that is one quality that makes it appropriate for takeaways. Ceramic mugs are massive in comparison and most ideal for reuse. If you are having renovations at home or in the office, you can quickly drive to the nearest coffee shop, grab a few cups for the technicians and drive back. You will not have any spillage, and the renovation crew gets to enjoy their drink while it is still hot. You could also ask for home delivery and get to enjoy similar benefits.

Lids for spillage prevention

Unlike ceramic cups, hot paper cups come in different types of covers. If you are having tea or coffee on the go, then this is the container to choose. The liquid inside remains intact and does not spill easily. A ceramic mug does not offer this comfort. Use it in your car, and you will end up with drops on your seat. You might even stain your clothing.

No cleaning problems

The aspect of mugs that requires one to clean them for the next usage can be costly. At most, you need a dishwasher at your establishment. The equipment consumes a lot of water and needs someone to man it. Unlike the mug, hot paper cups are not bothersome. Once you serve a client, they either take the container away or throw it in a waste bin. You do not remain with the burden to clean.

Insulated hot paper cups can either serve tea or coffee. The material used in their manufacture is not usually toxic to the environment. If the cup ends up in a landfill, exposure to weather elements causes it to decompose. On the other hand, when these cups go to a recycling plant, they help make other products or the same cups as before. A paper cup is very light an aspect that enables you to carry it anywhere. Businesses find using hot paper cups as local media outlet through which they can advertise at minimal costs. These cups have lids too and do not require costly cleaning processes.

Tuesday, 20 February 2018

Branding With Hot Paper Cups

Food and beverages that are bought at establishments appeal to consumers in different ways. We flock to fast food outlets and snack bars thanks to creative fads and busy lifestyles. The days of drinking hot beverages from an ugly looking cup are long gone. During the manufacturing process, paper hot cups may not draw significant attention. You will just see stacks of them in sealed plastic bags. Things begin to happen when you turn that cup into a powerful marketing tool by printing your company’s logo.

Find out how you can turn hot paper cups into promotional items below.

Reminds customers that you need them

Following the cut-throat nature of restaurant business, owners leave nothing to chance in their quest to draw-in hungry people. Usually, the focus is on locating the eatery at a strategic place and having an attractive menu. You cannot ignore these concepts but, unfortunately, they do little to make your brand successful. Any restaurant can brew great coffee, but if you serve it in a branded cup, customers will keep it a while remembering where they had such a refreshing drink.

Clients advertise on your behalf

A coffee or teacup bearing a firm’s name makes a client keep checking the name of the outlet that served them such a pleasant drink. They will also share this experience with colleagues and friends. Soon enough, the logo you printed on a cup turns out into an unprecedented advertising campaign that keeps customers flocking to your place of business. Another way to look at it is from this angle; any outlet can make tea or coffee. However, no one can make hot beverages exactly the way you do. If you want to distinguish restaurant A from B, it will be done by the ingredients and from the cup used to serve the drink.

Bombards people with your brand

Even though brands take time to build, a display of your logo on a hot paper cup is a milestone. Success in advertising comes through the bombarding of consumers with images and names. The idea is to hook prospects so that when someone desires a hot cup of coffee, he or she only remembers to buy at your place based on the logo in mind and pleasant taste and not your competitor’s. All the powerhouses in the food and beverage industry that you know today started by printing logos on cups, straw wrappers, and napkins. Imagine your company logo sitting on people’s desks, in cars on busy roads or going around the street. The next best method after branding is word of mouth, which will happen when people say “how is that coffee or tea?”

Symbolizes quality and value

Consider a setting where a coffee shop opens across the street and flocks with customers. Several weeks later, the owner closes it down, and you think that perhaps they chose a wrong location. If you examine carefully, it was lack of branding that let them down. Put yourself in the shoes of a consumer. You would certainly pay more for coffee in a branded cup than that served in a generic container. The former shows that the owners are keen on quality as compared to the latter where selling is the only thing that matters.

Creativity stays in mind

A creatively packaged product makes one remember where they bought it. By engaging a creative designer in printing your business logo on a cup, you unknowingly invite clients. People love images that use an artistic combination of color. When someone sees an ad, slogan or picture representing a company, his or her eagerness grows. They will look for your outlet and ask for the same cup of coffee and insist on having it served in a branded container. Some will even keep these cups as objects of art. Unbeknown to them, they help spread the message to others.

Branding hot paper cups sends the message to prospects that you want their patronage. You turn people into marketers where they sometimes sell without having to utter a word. At the same time, branded cups keep reminding customers that you exist. Whenever they crave a hot beverage, your business always comes to mind. A printed cup sends a message that you care about quality. People also appreciate creativity and this will keep them coming back to enjoy more of the same. Branded cups promote conversations where people ask about the container’s origin. After finding out, they then visit your outlet, bring their friends over and business blossoms.