The right takeaway coffee cups not only let your customers enjoy your beverages wherever they go -- they can also serve as highly effective, inexpensive marketing assets for your café or other food and beverage business.
From the color of your takeaway cups to your branding, a variety of factors go into creating cups that not only help customers enjoy your hot or cold drinks but also market your business in the process.
Would you like to increase your sales and strengthen your brand using this affordable, effective form of marketing? Below, we’ve listed five tactics to help you get stronger results from custom branded coffee cups and fuel growth of your coffee business.
Make Your Brand Big, Bold and Visible
First, it’s important to make sure your coffee cup branding is big, bold and easy for people to see from a distance.
People are going to notice your takeaway custom printed coffee cups in a number of situations, from walking past a customer to spotting an empty cup on a table, countertop or other surfaces. As a result, your branding needs to be big, bold and easy to read from at least five feet away.
By focusing on visibility and readability, you’ll make it easier for people to notice your custom branded disposable coffee cups, all while making the text (ideally your brand name, logo and product name) as readable as possible.
Pick a Color That Represents Your Business
Every great food and beverage business has a distinctive color scheme, whether it’s red and yellow of McDonald’s or the dark green of Starbucks. Spot these colors on a storefront and even from 100 yards away, you’ll be able to accurately guess what you’re looking at.
While your café may not have the same brand recognition or scale of Starbucks or McDonald’s, there’s nothing stopping you from using the same tactics to promote your brand and grow your business.
When you order disposable coffee cups for your café, restaurant or other food service business, choose a color scheme that matches your locations. This way, passersby won’t just notice your coffee cups -- they’ll also associate them with your physical locations, cafés, and distributors.
Instead of Cups, Brand Your Coffee Sleeves
Can’t afford to invest in branded coffee cups? While branded disposable coffee cups aren’t all that expensive, minimum order quantities can make them out of reach for small cafés and other budding food and beverage businesses.
If you’d like to get some of the benefits of branded coffee cups at a lower cost, it’s worth thinking about using branded coffee sleeves. These sleeves fit over your coffee cups, providing a layer of insulation for customers while displaying a certain logo or message.
Like coffee cups, coffee sleeves can be customized to suit your needs, making it easy to add a logo, tagline, brand name, address and other important promotional information to help people discover and find your business.
Keep it Simple and Easy to Understand
Just like billboards, posters and other forms of visual advertising, the best custom coffee cups are simple and easy to understand.
A disposable coffee cup isn’t a great place to showcase your entire menu or highlight the origin of your coffee beans. Instead, it’s a perfect platform for letting people know who you are, what you sell and where you’re located.
In short, it’s always best to keep it simple. Instead of putting your entire pitch, value proposition and story on your disposable coffee cups, choose a simple message that draws people in and encourages foot traffic into your café.
Be Unique and Distinctive, Not Generic
Finally, it’s important to remember that you likely aren’t the only café in your area for marketing your products using custom branded disposable coffee cups. It’s very likely that your competitors are doing the same thing, making it important that you stand out with a unique look.
Instead of opting for a generic design, make a note of your competitors’ disposable cup designs and aim to stand out from the crowd. From a certain color to a distinct pattern, often it only takes one small, unique element to create a unique impression.
In the world of marketing, it rarely pays to be generic. Aim to create disposable cups that show the best of your business and brand, all while offering a unique look that sets your café, diner, restaurant or other food service business apart from its competitors.
Order Custom Coffee Shop Supplies Online
Are you searching for high quality, customizable supplies for your coffee shop? From disposable cups to utensils and more, we offer a complete range of high-quality supplies for cafés, eateries and other food businesses.
View our range of coffee business supplies online or contact our team to learn more about how we can help your food and beverage business grow.
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